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by Freddy Tran Nager, Founder of Atomic Tango + Kyle’s Proud Professor… This is the true story of one of my students — a story filled with accomplishments and emotions and valuable insights. I just had to write it up and share…
by Freddy Tran Nager, Found of Atomic Tango + Aficionado of Daring Branding… Let’s say you start an athletic shoe company specializing in tennis, a sport mostly favored by upper-crust Europeans and the country-club set. You cement your brand image by naming your company after a tiny, extremely civilized European country famous for chocolate, watches, […]
by Freddy Tran Nager, Founder of Atomic Tango + Part-Time Mad Media Scientist… I usually use this space to dissect other people’s projects, so for a change, I decided to eviscerate one of my own. Ladies and gentlemen: introducing the idea that went nowhere, “The Horror Ghetto”…
by Freddy Tran Nager, Founder of Atomic Tango + Interracial Relations Insider… I don’t assign social media textbooks to my students because most are outdated by the time they’re published. Indeed, every time I flip on my computer, Mark Zuckerberg has messed with his giant virtual antfarm. Plus, real life case studies keep popping up […]
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Believes Everything Worthwhile Has A Price… Just over a year ago, editor Chris Anderson of Wired magazine proudly proclaimed that the future would be free, an argument based partially on ad-supported free sites like NYTimes.com. Of course, it was hard to take this manifesto […]
by Freddy J. Nager, Founder of Atomic Tango LLC A long time ago, in an Internets far far away, the people were promised a galaxy free of corporate-empire dominance, where the little guy would have a fair and equal shot at being heard, where small businesses could claim riches once envisioned only by multinationals, and […]
by Freddy Tran Nager, Founder of Atomic Tango + Social Media Realist; bee photo by Rowan Heuvel on Unsplash… I recently had lunch with an entrepreneur to discuss her marketing problems. She had launched her company with PR, and the initial results included major media coverage and a torrent of traffic to her site, but […]
by Freddy Tran Nager, Founder of Atomic Tango + Almost a Beer Snob… As a Samuel Adams drinker and stockholder, I don’t partake in Budweiser’s anemic brew, but I’ve always loved their brilliant, often hilarious marketing. Until now…
YouTube - Atomic Tango - Creative Strategy For The New Marketspace