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Founded by Professor Freddy Tran Nager, Atomic Tango is an L.A.-based marketing-and-media firm that fuses creativity and strategy to stir the imagination and leave the competition shaken.

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Atomic Tango
11301 W. Olympic Boulevard #445
Los Angeles, California 90064-1653

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All the posts published
LinkedIn Top Posts
by Freddy Tran Nager, Founder of Atomic Tango + LinkedIn Semi-Enthusiast… On the surface, this sounds good: social media platforms like LinkedIn are now promoting “higher quality” posts and burying junk posts. What’s not to love?
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Ignoring The Signs
by Freddy Tran Nager, Founder of Atomic Tango + Avid Reader; photo by Micaela Parente on Unsplash… In this hive of scum and villainy we call the Internet, you’ve likely met all shades of dubious characters: trolls, stalkers, spies, Republicans. Here’s one group that’s not nearly as harmful but just as annoying…
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Podcasting
by Freddy Tran Nager, Founder of Atomic Tango, Long-Time Listener, First-Time Podcaster; Photo by Jonathan Velasquez on Unsplash… So I decided to take the audio plunge and launch my own podcast… Atomic Tango · The Atomic Tango Marketing, Media, and Mischief Podcast, Episode 1 Like this website, the Atomic Tango podcast explores marketing, media, and other […]
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2017 Marketing and Media Predictions
by Freddy Tran Nager, Found of Atomic Tango + Amateur Prognosticator… Based on my observations of trends in demographics, business, technology, and politics, I’ve concocted and contrived these predictions for the new year and beyond. Maybe way way WAY beyond. But if 2017 is anywhere near as capricious as 2016, these could all happen. Or […]
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Twitter Yo-yos
by Freddy Tran Nager, Founder of Atomic Tango + Social Media Critic… I take Twitter too seriously — especially since I don’t think it will even be around much longer (at least in its current form). No, I still don’t see it as a great place for most brands and non-celebs to do mass marketing. […]
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social media is a waste of time
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Communication Professor… Add another voice to the growing chorus of marketers stating the inconvenient truth — a truth that social media cheerleaders still refuse to acknowledge: When it comes to marketing brands, organic social media is a colossal waste of time.
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Mexico Tourism Board Los Cabos #Unstoppable
by Freddy Tran Nager, Founder of Atomic Tango + #Strategist… One hashtag, three problems… The other night I asked 50 marketing students what the Twitter hashtag #unstoppable represented. Some guessed it was for a movie. Others thought it was for a car company. None guessed the reality: it was for a Mexican tourism campaign — […]
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the ultimate social network
by Freddy Tran Nager, Founder of Atomic Tango + Member of Too Many Social Networks… Apparently, the leading social networks have given up on innovation. Now they just gaze covetously at each other’s “best practices.”
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Megan Fox Twitter Photo
by Freddy Tran Nager, Founder of Atomic Tango + Certified Non-Celebrity… Why do 60% of Twitter users quit within the first month? You could blame the inane trending topics, like these… #LightSkinGirlsDoStuffLike #ShorterThanBeyoncesHair Miley Cyrus #ThanksMiley #confessyourunpopularopinion Each trend is based on hundreds of tweets. Kind of makes your cerebrum cringe, doesn’t it? That said, […]
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by Freddy J. Nager, Founder of Atomic Tango LLC + Car Fanatic… Remember when Honda could do no wrong? Back in the ’90s and the ’00s, it seemed like every other person in L.A. drove a Honda, and they’d never have to take their car in for repairs or recalls. Indeed, my buddy is still […]
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by Freddy J. Nager, Founder of Atomic Tango LLC + Social Media Evaluator I’m waiting for my payment of $138,552.96. I’m not sure who’s supposed to pay me, but I know the exact amount. According to the article “What’s the Value of a Tweet?” by the consulting firm SumAll, the “revenue generated from a business […]
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engagement
by Freddy Tran Nager, Founder of Atomic Tango + Happily Married Guy; photo by Nathan Dumlao on Unsplash… A client asked me how I measure “engagement” on Twitter. Now “engagement” is one of those overused, misused, and abused words in business — like “leading” or “authentic” — that no longer means anything. So how can […]
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by Freddy Tran Nager, the ONE and ONLY, of Atomic Tango LLC So there’s a department at Twitter called Twitter Trust & Safety. For that alone, they should be sued for false advertising, since Twitter can no longer be trusted to protect the safety of your ideas and identity. I’ve been on Twitter for several […]
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Witchcraft Trial
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor… We need to stop treating social media like it’s some kind of miracle cure that will turn dictatorships into democracies, water into wine, and rats into kittens. (I know, I’ve tried.) Social media is just another communications tool. Because of its vast, always-on, right-here-right-now […]
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Frisbee on the beach
by Freddy J. Nager, Founder of Atomic Tango LLC + Old-Fashioned Newspaper Lover; photo by AlejandroLinaresGarcia via Wikimedia Commons… The other day I’m killing time on Twitter – which I call “Fritter” because of how well it serves that purpose – when a trending topic caught me eye. I usually ignore Twitter trends, which consist […]
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Stalker by Shane Clester
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Prefers Talking Over Stalking; illustration by Shane Clester… If this is the social media revolution, wake me when it’s over. Social media was supposed to forge stronger relationships between companies and customers. It was also supposed to provide a massive improvement over traditional advertising, […]
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Metcalfe's Law
by Freddy Tran Nager, Founder of Atomic Tango + Part-Time Metcalfe’s Law Enforcer; image by Iriiina via Wikimedia Commons… OK, we get it: humans are social animals, and without positive interaction, we become Unabombers or maladjusted billionaires in David Fincher films (beware of alienated Harvard men). So while humanity desperately needs green energy and affordable […]
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by Freddy J. Nager, Founder of Atomic Tango LLC + Occasional Sportswriter NUKE: I love winning, Crash, you hear me? I love It. Teach me everything. CRASH: It’s time you started working on your interviews. NUKE: What do I gotta do? CRASH: Learn your cliches. Study them. Know them. They’re your friends. Write this down. […]
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by Freddy J. Nager, Founder of Atomic Tango LLC + Social Media Realist Are you oppressed by a bloodthirsty dictator? Do you want freedom and democracy without having to fight for them? Well, now you can harness the same power that’s made Ashton Kutcher and Justin Bieber leaders of their respective generations! It’s as easy […]
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by Freddy J. Nager, Founder of Atomic Tango + Former AOL Chatroom User Dan Lovell is a writer, web developer, musician, and baseball expert – a regular 21st century renaissance man. So even though I think baseball is less entertaining than watching continental drift, I follow Dan on Twitter, where he often makes strong, pertinent […]
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by Freddy J. Nager, Founder of Atomic Tango LLC & Social Media Consultant For decades, professional procrastinators relied on communal hydration technologies (i.e. water coolers) to support their best practices. Unfortunately, that particular tool maxed out bladder capacities, and even the dullest middle managers quickly learned that employees chatting while holding little paper cups weren’t […]
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customer relationships
by Freddy Tran Nager, Founder of Atomic Tango + Business Relationship Counselor… Dear John Corporation: Let me begin by saying that our times together have been good for me. I mean it! I definitely see the value in being with you… to a certain extent. So what I’m about to say might seem cold and […]
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by Freddy J. Nager, Founder of Atomic Tango LLC, and Veteran Marketer Trying to Get Jiggy with It In my quest to find value on Twitter, I began by following a lot of marketing people, including several ad agency heads and veteran PR people. I wound up unfollowing most of them — except for the […]
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by Freddy Tran Nager, Founder of Atomic Tango + Social Media Instructor… The belief that Twitter is more than just another communication platform continues to spread, kind of like swine flu for media geeks. And like the flu, it’s plunging victims into feverish hallucinations: “Twitter saved the Iranian protestors!” they cry, neglecting the fact that […]
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by Freddy J. Nager, Founder of Atomic Tango + Twitter Critic (Twittic?)… Critical times like these spawn critical questions: How do we provide healthcare to 300 million people? Can conflicts over culture and religion ever be resolved? If wind blows into one of Sarah Palin’s ears will it come out the other? But the question […]
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by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Wonders Why He’s Still On Twitter… INT. CORPORATE CUBE FARM – DAY One guy is following another guy really closely. “I’m following you, so just follow me back, OK, OK, just follow me, please follow me, follow follow…” A woman goes from desk to […]
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weird comics mad scientist
by Freddy Tran Nager, Founder of Atomic Tango + Social Media User, Instructor & Consultant… So let’s trip back to 1876, the year the telephone was invented… Hmmm… something’s missing… and I’m not talking about Starbucks on every corner…
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Kevin
Veteran YouTuber Kevin “Nalts” Nalty just let loose his take on social media. He calls his article “The Stupidest,” but we found it way more insightful than most of the tripe posing as social media advice. It also came on a day when many Twitterphiles were twitterbating about Tony Robbins at their conference. Yes, that’s […]
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The secret of success is sincerity. Once you can fake that you've got it made.
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Is Authentic When Necessary… The movement du jour among marketers is “authenticity.” This approach dictates that companies should be open and honest about who they are and what they stand for — not just because that’s a good thing to do, but because that’s […]
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by Freddy J. Nager, Founder of Atomic Tango LLC + And Guy Who Questions The Answers For all our talk of freedom, we Americans LOVE rules… Our favorite sport, football, has the most rules of any sport on the planet. America poker players make up new rules with every hand (“threes and hearts are wild except […]
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Velvet Rope
by Freddy J. Nager, Founder of Atomic Tango LLC + Social Media Analyst; photo by Guillaume Paumier, CC-BY, via Wikimedia Commons… L.A. contains miles of velvet ropes that pack more protective power than the Great Wall of China. They’re fronted by large scowling men armed with high-caliber clipboards. And they’re assaulted nightly by swarms of […]
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by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Over my fifteen years of working in website development, I’ve encountered some bizarre and fascinating characters rivaled only by the people who gravitate to show business. Here are just a few I’ve met — perhaps you recognize some of them?…
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Kogi Food Truck tacos
by Freddy Tran Nager, Founder of Atomic Tango + Taco Junkie… I just waited an hour-and-a-half in line for a taco. Make that 97 minutes for four tacos and two burritos, to be exact. I had started out wanting only a bite from the legendary Kogi Korean BBQ taco truck, but by the time I […]
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by Freddy J. Nager, Founder of Atomic Tango LLC A long time ago, in an Internets far far away, the people were promised a galaxy free of corporate-empire dominance, where the little guy would have a fair and equal shot at being heard, where small businesses could claim riches once envisioned only by multinationals, and […]
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by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC When I was a kid, the object of all crayon lust was the Crayola 64 box with the built-in sharpener, because a dull crayon was almost as bad as soggy Cocoa Pebbles. And yet, that Crayola 64 contained some bizarre colors like Maize, Burnt […]
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Let’s hear it for uncommon sense: that inner itch that inspires us to stray from the herd, ditch the training wheels, and leap into the fast lane. After all, it’s the risk takers who get featured and interviewed. No one ever remembers who won “honorable mention.” And in today’s saturated marketspaces, the greatest risk is taking no risk at all.

So whether you’re seeking enlightenment or just entertainment, pull up an Eames, pour yourself a cold one, and enjoythe latest uncommon sense — and our 2 cents — from Atomic Tango Founder & Professor Freddy Tran Nager and friends. Our 300+ posts are sometimes serious, satirical, skeptical, even silly, but never stale.

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