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by Freddy Tran Nager, Founder of Atomic Tango + Not A Doctor (I Don’t Even Play One On TV); mad scientist image from the 1940 movie Dr. Cyclops (public domain via Wikimedia Commons)… Sorry, real scientists, I understand these times have been brutal for you, given the willfully ignorant troll in the White House, plus […]
by Freddy Tran Nager, Founder of Atomic Tango + Nonbeliever in Lucky Numbers; photo by Maciej Pienczewski on Unsplash… The market space abounds with myths. Some state that social media is a substitute for advertising (never). Others claim that consumers want relationships with brands (rarely). And it’s not just amateurs who tout these myths; agencies […]
by Freddy Tran Nager, Founder of Atomic Tango; photo courtesy of MarcyVeryMuch.com… Email is back! … Well, actually, it never left. It just got overshadowed by all the social media hype. But now that marketers have finally acknowledged that most social media marketing is a waste of time, everyone’s launching an e-newsletter. Or worse. While […]
by Freddy Tran Nager, Founder of the one and only Atomic Tango LLC (at least for now)… Nothing about the email set off my usually hypersensitive B.S. detector. It had landed in my business inbox with the subject line, “Confirm: About “atomictango” registration.” I didn’t recognize the sender’s name, Gerry Gu from p-xi.org, but emails […]
by Freddy J. Nager, Founder of Atomic Tango LLC + Social Media Evaluator I’m waiting for my payment of $138,552.96. I’m not sure who’s supposed to pay me, but I know the exact amount. According to the article “What’s the Value of a Tweet?” by the consulting firm SumAll, the “revenue generated from a business […]
by Freddy J. Nager, Founder of Atomic Tango LLC + Incorrigible BACN Addict I have few addictions, but I confess to loving me some bacon. I’ve tempered my addiction somewhat by subbing in turkey bacon, but that’s like seeking a buzz off light beer. It’s possible but hardly as satisfying. Same thing goes for most […]
by Freddy Tran Nager, Founder of Atomic Tango + Social Media Instructor… The belief that Twitter is more than just another communication platform continues to spread, kind of like swine flu for media geeks. And like the flu, it’s plunging victims into feverish hallucinations: “Twitter saved the Iranian protestors!” they cry, neglecting the fact that […]
by Freddy J. Nager, Founder of Atomic Tango LLC + Social Media Analyst; photo by Guillaume Paumier, CC-BY, via Wikimedia Commons… L.A. contains miles of velvet ropes that pack more protective power than the Great Wall of China. They’re fronted by large scowling men armed with high-caliber clipboards. And they’re assaulted nightly by swarms of […]
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