Seth Godin
by Freddy Tran Nager, Founder of Atomic Tango + No Relation To Right Said Fred… Inbound and permission marketers must be the sexiest people on earth. (Mis)led by their guru, Seth Godin, they abhor ads and other marketing promos that “interrupt” consumers. Rather, they simply build websites and social media profiles, then passively wait for […]
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes to Answer Questions and Question Answers My friend Nina writes… “I’m reading this article, and I can’t help but wonder: who comes up with the names for various consumer groups, like Millennials or, as in this piece, ‘X-fluents’? How do they gain traction? […]
by Freddy Tran Nager, Founder of Atomic Tango + Business-Lit Taste Tester… Seth Godin’s book Meatball Sundae lives up to its name: it’s a big mess. I won’t fully review an old publication here, but the following two paragraphs made me want to hurl the book against the wall (or just hurl). On pages 68-69, […]
by Freddy Tran Nager, Founder of Atomic Tango + Practicing Metaphor Engineer… Looks like it’s over for us marketing strategists. Now I’m not saying there’s no more need for marketing strategy. If you look at the anemic brands of most banks, airlines, and Web 2.0 startups, you’ll see that the need for marketing is growing […]
Seth Godin - Atomic Tango - Creative Strategy For The New Marketspace