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Founded by Professor Freddy Tran Nager, Atomic Tango is an L.A.-based marketing-and-media firm that fuses creativity and strategy to stir the imagination and leave the competition shaken.

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All the posts published
Amazon Prime Day
by Freddy Tran Nager, Founder of Atomic Tango + long-time Amazon customer and questioner… I’m reading Amazon’s press release about its Prime Day results (“Alexa, How Good Was Prime Day?”), and though it sounds impressive — “sales surpassed the previous Black Friday and Cyber Monday combined” — it left me wanting to know more.
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zombie economy
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Did A Fair Amount Of Shopping This Xmas; Photo by Daniel Jensen on Unsplash… Just this summer, many “experts” proclaimed the death of American brick-and-mortar retail, and that Amazon would eat everyone’s lunch. When Amazon subsequently bought Whole Foods (make that “organic free-range lunch”), […]
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Amazon Dog
by Freddy Tran Nager, Founder of Atomic Tango + Amazon Customer Since 1998… Call me an Amazon loyalist by default. As in, it’s da fault of the competition.
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Retail Hell
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Will Miss Shopping In Stores; modified illustration from Weird Tales magazine 1941… Deep inside the HQ of Rapacious Retail Inc. — an office so sterilized and bathed in artificial light that live plants wilt within seconds — we find the head of marketing — Bob […]
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How To Fix Retail And What To Drink
by Freddy Tran Nager, Founder of Atomic Tango + Talking Enthusiast… Move aside, Sriracha, there’s a new claimant to the spicy condiment crown: Tajin Clasico. In my latest podcast, I explain why I prefer Tajin, and how it’s a key ingredient in a killer summer barbecue beverage, the chelada. But first, I address one of the […]
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Podcasting
by Freddy Tran Nager, Founder of Atomic Tango, Long-Time Listener, First-Time Podcaster; Photo by Jonathan Velasquez on Unsplash… So I decided to take the audio plunge and launch my own podcast… Atomic Tango · The Atomic Tango Marketing, Media, and Mischief Podcast, Episode 1 Like this website, the Atomic Tango podcast explores marketing, media, and other […]
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Parmesan Cheese Grating
by Freddy Tran Nager, Founder of Atomic Tango + Cheese Addict… Raise your fork if you like your spaghetti to look like a blizzard hit it.
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Sold Out
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Communications Professor… Q: Dear Freddy: I noticed that this particular company sometimes leaves sold-out items on its website, and I was wondering what its tactic might be. – S.F. in L.A.
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Black Friday
by Freddy Tran Nager, Founder of Atomic Tango + No Relation To The Grinch; featured photo by Powhusku from Laramie, WY via Wikimedia Commons… With Black Friday lurking around the corner, you’ll likely see the term “doorbuster” describing a deal so irresistible that you’ll want to break down the door to get at it. Now, […]
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Starbucks logo
by Freddy Tran Nager, Founder of Atomic Tango + Caffeine Addict… Three yuppies walk into a Starbucks. Sounds like the beginning of a joke, and in a way it is. Two claim a table while the third goes to order. He asks the others what they want, and they both say “nothing.” He responds, “So […]
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by Raegan Thurlow, Part-Time Fashionista… A girl’s prom: strapless bras, glittery eye shadow, unmet expectations, and cheesy photographs. My prom: I think there was some dancing, and I’m sure there was some Mudslide mix (tastes like candy, makes boys more approachable). Prom dresses should never be: sheer, covered in sequins, purchased at Walmart. Guns: an […]
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Best Buy
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes Tools (The Non-Human Kind)… My father ran a plant nursery up in Oregon, and for years he enjoyed a steady business with few disruptions beyond the weather. Then one day Walmart lumbered into town, and like a scene from a Godzilla flick, they […]
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woocommerce-placeholder
by Raegan Thurlow, Part-Time Fashionista… Teenagers have a reputation for a lot of LOL but not a whole lot of IQ. But what if it’s all a conspiracy? What if the world of fashion is setting up the youth to take the fall? Fashion Real investigates… Exhibit A: Wet Seal Illiteracy For some ungodly reason […]
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Fab.com
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Buys Too Much Stuff for His Cats… They had me at “meow.” They lost me at “sign up.” I was flipping through Facebook when it caught my eye — an ad featuring a cat lounging in some Jetsons-age contraption: Since I’m addicted to furry […]
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Banana Republic Mad Men
by Freddy Tran Nager, Founder of Atomic Tango + Mad Men Fan… Don Draper would not be pleased. Don’t get me wrong — basing a fashion line on the TV series Mad Men is brilliant (albeit, about three years overdue). Since I dig the show and midcentury-modern design, I looked forward to it, and a […]
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by Raegan Thurlow, Fashion Blogger… My Top 4 problems with online shopping…
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Pizza Hut is now The Hut
by Freddy Tran Nager, Founder of Atomic Tango + Pizza Addict… What’s wrong with pizza? I love pizza! Yet fast food giant Pizza Hut is dropping the “pizza” from some of its store names and packaging. While still officially called Pizza Hut, the chain will refer to itself as “The Hut” to make it a […]
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Saks Fifth Avenue Blacker Friday
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor… It’s like an episode from the HBO series Sex And The City (or any romantic comedy of your choice): the lead character pines for a fantasy ideal — a millionaire, supermodel, quarterback, cheerleader, prince or princess — but our hopeless romantic ultimately finds true […]
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Meryvns'
by Freddy Tran Nager, Founder of Atomic Tango LLC + Marketing Forensics Practitioner… As an L.A. interactive-media guy, I’m expected to blog about sexy new developments online or in Hollywood, but today I’m writing about Mervyns department store. And, yes, that’s the only time you’ll ever see the words “sexy” and “Mervyns” in the same […]
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sharper image gift card
by Freddy Tran Nager + Guy Who’s Always Seeking A Competitive Advantage… One company’s tumble is another’s primo opportunity — if that opportunity is approached creatively…
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Let’s hear it for uncommon sense: that inner itch that inspires us to stray from the herd, ditch the training wheels, and leap into the fast lane. After all, it’s the risk takers who get featured and interviewed. No one ever remembers who won “honorable mention.” And in today’s saturated marketspaces, the greatest risk is taking no risk at all.

So whether you’re seeking enlightenment or just entertainment, pull up an Eames, pour yourself a cold one, and enjoythe latest uncommon sense — and our 2 cents — from Atomic Tango Founder & Professor Freddy Tran Nager and friends. Our 300+ posts are sometimes serious, satirical, skeptical, even silly, but never stale.

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