pricing
Q: Dear Freddy: I recently graduated with a master’s degree in communication, and am hoping to find a full-time job in marketing. In the meantime, I’m interviewing for a part-time, independent contractor gig with a small agency. This could include more responsibilities than average, such as project lead for new clients. The agency’s most recent […]
by Freddy Tran Nager, Founder of Atomic Tango + Consultant to Nonprofits, Dotcoms, and Dreamers; photo by Kat Yukawa on Unsplash… What do charity organizations and most Web 2.0 companies have in common? None make a profit. (Apparently, someone convinced dotcoms that [intlink id=”1257″ type=”post” target=”_blank”]”free” was a viable business model[/intlink].) But they all still […]
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor; photo by Manuel Cacciatore via Wikimedia Commons… So you’d like to learn more about business but can’t take a class right now. Or maybe the idea of school gives you nightmares about forgetting class until the final exam. (Been there, dreamed that.) No problem. […]
by Freddy Tran Nager, Founder of Atomic Tango + Consumer Of Both Digital Media And Coffee In Vast Quantities At The Same Time… MBA programs today must be teaching young marketers to compare everything to a Starbucks latte. You’ll likely see this in marketing for digital media, which will boast that an app, download, or […]
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Cares How Stuff Is Made; note that the following article contains affiliate links, and buying via them benefits the Atomic Tango martini fund… After nearly a decade of service, my Swing-A-Way manual can opener finally bit it. It was cheap yet solid and totally […]
by Freddy J. Nager, Founder of Atomic Tango LLC & Japanese Food Lover So you manage a small chain of sushi restaurants, and business is not exactly stellar, so you decide to run one of those coupons that winds up in people’s mailboxes en route to the recycling bin. And that’s when this happens…
by Freddy Tran Nager, Founder of Atomic Tango + Crabcake Junkie; photo by Stu Spivack via Wikimedia Commons… In my ongoing quest to find anything of value on Twitter, I started following Umair Haque, a strategy advisor who writes for Harvard Business Publishing. Haque recently blasted someone else’s article: “i strongly rec everyone read https://bit.ly/GdroN […]
by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC So you finally found that gadget you’ve been dreaming about — you know, the one with the 60″ screen, built-in WiFi, and ability to make a perfect crème brulee at the touch of a button. Better yet, you found it advertised at just […]
by Freddy Tran Nager, Founder of Atomic Tango + Price Pacifist; photo by Artem Beliaikin on Unsplash… Imagine you’re selling lemonade from your friendly neighborhood stand when — BAM! — you’re torpedoed by a rival who cuts his price in half. That inglorious bastard! Here you two had settled upon a comfy price point — […]
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor… It’s like an episode from the HBO series Sex And The City (or any romantic comedy of your choice): the lead character pines for a fantasy ideal — a millionaire, supermodel, quarterback, cheerleader, prince or princess — but our hopeless romantic ultimately finds true […]
pricing - Atomic Tango - Creative Strategy For The New Marketspace