INFO

Founded by Professor Freddy Tran Nager, Atomic Tango is an L.A.-based marketing-and-media firm that fuses creativity and strategy to stir the imagination and leave the competition shaken.

INQUIRIES
Atomic Tango
11301 W. Olympic Boulevard #445
Los Angeles, California 90064-1653

All site contents ©2022 Atomic Tango LLC
Made in Los Angeles

CONTACT INFORMATION
River Street, Blue Building
5690-970 New York City
+1 234 567 890
9-13 & 14-19
hello@verve.com
LATEST TWEETS

Could not authenticate you.
logo

positioning

All the posts published
Pabst Blue Ribbon Casino

PBR = “Pabst Blue Ribbon,” “Please Be Real,” or “People Believe Rubbish”?

February 16, 2020
-
Marketing
-
4 Comments
-
Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Doesn’t Believe Beer Goes With Hot Air… Just when I thought I had said enough about all this “authenticity” nonsense (here and here), a friend sent me this beguiling case study about Pabst Blue Ribbon. It starts off fine, explaining how the Fizz Agency […]
Read More →
kenny powers for k-swiss.001

K-Swiss Cuts Loose: How To @#$%@ing Reposition Your Brand

July 20, 2011
-
Marketing
-
1 Comment
-
Posted by Freddy Tran Nager
by Freddy Tran Nager, Found of Atomic Tango + Aficionado of Daring Branding… Let’s say you start an athletic shoe company specializing in tennis, a sport mostly favored by upper-crust Europeans and the country-club set. You cement your brand image by naming your company after a tiny, extremely civilized European country famous for chocolate, watches, […]
Read More →

Chiseling: The Dark Art of Repositioning Your Competition

December 3, 2009
-
Marketing
-
2 Comments
-
Posted by Freddy Tran Nager
by Freddy J. Nager, Founder of Atomic Tango LLC + Occasional Chiseler Warning: The following blog post contains full frontal liberal snarking and might not be appropriate for all audiences. If you’re a Republican with a thin skin, please escape now to somewhere you might feel more at home. The way I see it, ridiculing […]
Read More →
Saks Fifth Avenue Blacker Friday

Saks and the City: How to Lower Your Standards for Fun and Profit

April 28, 2009
-
Marketing
-
1 Comment
-
Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor… It’s like an episode from the HBO series Sex And The City (or any romantic comedy of your choice): the lead character pines for a fantasy ideal — a millionaire, supermodel, quarterback, cheerleader, prince or princess — but our hopeless romantic ultimately finds true […]
Read More →
Meryvns'

Bankruptcy is the Fashion? Mervyns Fails to Declare its Style

July 30, 2008
-
Marketing
-
8 Comments
-
Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango LLC + Marketing Forensics Practitioner… As an L.A. interactive-media guy, I’m expected to blog about sexy new developments online or in Hollywood, but today I’m writing about Mervyns department store. And, yes, that’s the only time you’ll ever see the words “sexy” and “Mervyns” in the same […]
Read More →
Coke vs Pepsi

Rules of Competition: The Magic Number is 2

February 4, 2008
-
Marketing
-
2 Comments
-
Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + Competitive Strategist… During the 2008 South Carolina Democratic debate, Barack Obama and Hillary Clinton spent the evening attacking each other instead of addressing the issues. I was completely irked by their misbehavior — then realized this was classic marketing strategy in action…
Read More →
Walmart sustainability?

The Greenbox Effect: Walmart Changing Its Ways — Or Playing Divide And Conquer?

January 24, 2008
-
Marketing
-
2 Comments
-
Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + Not A Walmart Shopper… “We live in a time when people are losing confidence in the ability of government to solve problems… Walmart does not wait for someone else to solve problems.” – Walmart Stores CEO H. Lee Scott Jr. I’m no fan of the big […]
Read More →
Google Billboard Ad

Search This: The REAL Google Marketing Model

December 28, 2007
-
Marketing
-
7 Comments
-
Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Remembers Search Engines Before Google; this article contains affiliate links, and purchasing through them supports the Atomic Tango martini fund… “I’m so full of action, my name should be a verb.” – Big Daddy Kane Too many dotcom execs and entrepreneurs claim marketing isn’t […]
Read More →

Let’s hear it for uncommon sense: that inner itch that inspires us to stray from the herd, ditch the training wheels, and leap into the fast lane. After all, it’s the risk takers who get featured and interviewed. No one ever remembers who won “honorable mention.” And in today’s saturated marketspaces, the greatest risk is taking no risk at all.

So whether you’re seeking enlightenment or just entertainment, pull up an Eames, pour yourself a cold one, and enjoythe latest uncommon sense — and our 2 cents — from Atomic Tango Founder & Professor Freddy Tran Nager and friends. Our 300+ posts are sometimes serious, satirical, skeptical, even silly, but never stale.

Subscribe To Our Free Newsletter
Don't miss a beat — subscribe to the Atomic Tango Marketing Forensics newsletter. From case studies to critical analysis, each issue goes behind the hype to reveal what’s new, what’s noteworthy, and what’s nonsense in marketing and media — plus,mandatory martini recipes. No fees. No commitments. No regrets. All good stuff. Note: you must be over 18 to subscribe.
Follow Atomic Tango On Twitter

Invalid or expired token.
positioning - Atomic Tango - Creative Strategy For The New Marketspace