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Founded by Professor Freddy Tran Nager, Atomic Tango is an L.A.-based marketing-and-media firm that fuses creativity and strategy to stir the imagination and leave the competition shaken.

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music business

All the posts published
Freddy Nager and Bobby Borg

“Did You Hear…?” How Musicians Can Leverage Word Of Mouth

January 16, 2021
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Marketing
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2 Comments
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Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Ad Guy… In another chat with musician, marketer, and fellow USC Annenberg adjunct professor Bobby Borg, I delve into the elements of word of mouth (WOM) marketing in the music industry…
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Freddy Nager and Bobby Borg

Why And Where? Talking Marketing Plans With Bobby Borg

June 29, 2020
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Marketing
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No comments
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Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + A Man With A Plan (Or Three)… In another chat with musician, marketer, and fellow USC Annenberg adjunct professor Bobby Borg, I delve into the value of marketing plans…
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Bobby Borg with Freddy Nager

Rock Talk: Chatting Music And Marketing With Bobby Borg

October 26, 2019
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Marketing
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5 Comments
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Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Guy… Many marketers get called “rock stars” — though most are more Milli Vanilli than Mick Jagger. Then there’s Bobby Borg, who is literally a rock star in the field…
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brontosaurus skeleton

Hey There Mighty Brontosaurus: Marketing Myopia Lives On

December 17, 2008
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Marketing
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1 Comment
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Posted by Freddy Tran Nager
While it's easy to blame the economy for business struggles, times like these also present a ripe opportunity for struggling businesses to reassess what they're doing. One classic perspective on reassessing a struggling business -- or an entire industry -- is "Marketing Myopia" by the late great marketing guru Ted Levitt...
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Let’s hear it for uncommon sense: that inner itch that inspires us to stray from the herd, ditch the training wheels, and leap into the fast lane. After all, it’s the risk takers who get featured and interviewed. No one ever remembers who won “honorable mention.” And in today’s saturated marketspaces, the greatest risk is taking no risk at all.

So whether you’re seeking enlightenment or just entertainment, pull up an Eames, pour yourself a cold one, and enjoythe latest uncommon sense — and our 2 cents — from Atomic Tango Founder & Professor Freddy Tran Nager and friends. Our 300+ posts are sometimes serious, satirical, skeptical, even silly, but never stale.

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music business - Atomic Tango - Creative Strategy For The New Marketspace