millennials
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Resists Stereotypes; above image and bio from MarketingWeek… I’ve long railed against the lazy stereotype “millennials” (see my post about the L.A. Rams’ misguided marketing). In fact, I recently barred my students from using the word “millennials” — along with “Gen X/Y/Z” and “Baby […]
by Freddy Tran Nager, Founder of Atomic Tango + And Nonbeliever in “Millennials”; photo by Jon Tyson on Unsplash… Here’s another example of how contrived age-based segments (millennials, Gen Y, Gen Z, etc.) make “experts” look absurd…
by Freddy Tran Nager, Founder of Atomic Tango + Dude Now Definitely In The Older Demo; photo by Jomjakkapat Parrueng on Unsplash… A running gag in my marketing classes was that every student-crafted plan consisted of “using social media to target Millennials.” Then the business world finally acknowledged that organic social media doesn’t really work.
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Will Miss Shopping In Stores; modified illustration from Weird Tales magazine 1941… Deep inside the HQ of Rapacious Retail Inc. — an office so sterilized and bathed in artificial light that live plants wilt within seconds — we find the head of marketing — Bob […]
by Freddy Tran Nager, Found of Atomic Tango + Amateur Prognosticator… Based on my observations of trends in demographics, business, technology, and politics, I’ve concocted and contrived these predictions for the new year and beyond. Maybe way way WAY beyond. But if 2017 is anywhere near as capricious as 2016, these could all happen. Or […]
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor… Do marketing plans come from factory assembly lines these days? The advice is so generic and commodified, someone on AliExpress must be selling it for 40-cents a piece as long as you buy 100 of them. Take this article about marketing the L.A. Rams […]
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Loves Millennials… And Many Other Segments; photo by Maru Lombardo on Unsplash… My Strategic Marketing students last year had a running joke. For every business challenge in the universe, they would say, “We plan to target millennials using social media.” That got a laugh […]
by Raegan Thurlow, Part-Time Fashionista; illustration by Mark Armstrong… If you’ve sold Kool-Aid at a lemonade stand in the not too distant past (the pre-30 crowd): When you hear “business casual”, do you think jeans and a polo? Or are you reaching for basketball shorts and a hoodie at 9:00 Friday morning? Some employees choose […]
by Freddy J. Nager, Founder of Atomic Tango LLC, and Veteran Marketer Trying to Get Jiggy with It In my quest to find value on Twitter, I began by following a lot of marketing people, including several ad agency heads and veteran PR people. I wound up unfollowing most of them — except for the […]
by Freddy Tran Nager, Founder of Atomic Tango + Member of a Few Segments… A few years ago, my wife and I strolled into Forth & Towne, a new fashion chain from Gap Inc. targeting women over age 35. It was solemn and dignified with muted lights and muted music — and muted people. While […]
millennials - Atomic Tango - Creative Strategy For The New Marketspace