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Founded by Professor Freddy Tran Nager, Atomic Tango is an L.A.-based marketing-and-media firm that fuses creativity and strategy to stir the imagination and leave the competition shaken.

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MBA

All the posts published

Worth Repeating: MBAs Fail to Communicate

December 11, 2015
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Posted by Freddy Tran Nager
by Freddy J. Nager, Founder of Atomic Tango, MBA, and Professor of Communications… A point that really stood out to me in an overall fantastic article by Philosopher and Business Consultant Matthew Stewart: “Next to analysis, communication skills must count among the most important for future masters of the universe. To their credit, business schools […]
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BCG Matrix

Cows and Dogs in a Bear Market: Applying the BCG Matrix to Marketing

July 6, 2008
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Marketing
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Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + Occasional Dog Lover… When the economy gets rough, many businesses cut their marketing. Now, as a devoted reader of this blog, you know that’s a big mistake. The best time to launch a full-on marketing offensive is when the competition is crying and cowering like Dick […]
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PhD

The Young Professor: How To Get Published

May 18, 2008
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Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + No Longer a Young Professor… Dear Young Professor: Congratulations, you’ve been hired by a Top 20 business school… well, it WAS a Top 20 business school, but you know how these things go. So let’s just say, congrats, you’ve got a job with health insurance! But […]
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Let’s hear it for uncommon sense: that inner itch that inspires us to stray from the herd, ditch the training wheels, and leap into the fast lane. After all, it’s the risk takers who get featured and interviewed. No one ever remembers who won “honorable mention.” And in today’s saturated marketspaces, the greatest risk is taking no risk at all.

So whether you’re seeking enlightenment or just entertainment, pull up an Eames, pour yourself a cold one, and enjoythe latest uncommon sense — and our 2 cents — from Atomic Tango Founder & Professor Freddy Tran Nager and friends. Our 300+ posts are sometimes serious, satirical, skeptical, even silly, but never stale.

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