Los Angeles
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Misses Alternative Newspapers… I used to read the L.A. Weekly (the alternative newspaper of Los Angeles) when it was the size of deep dish pizza — and almost as delicious, filled with no-holds-barred political screeds and small-theatre reviews and creative writers who wouldn’t get […]
by Kim Tronic, Resident Cocktail Mistress… I usually avoid Downtown L.A. The one-way streets terrify me, and once I kept a friend waiting an hour when I got sucked into the Bermuda Triangle of 5th Street. Oh, and good luck with parking. But if you’re brave enough to maneuver the vortex of Downtown, be sure […]
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor… Do marketing plans come from factory assembly lines these days? The advice is so generic and commodified, someone on AliExpress must be selling it for 40-cents a piece as long as you buy 100 of them. Take this article about marketing the L.A. Rams […]
by Kim Tronic, Resident Cocktail Mistress… If I invited you out for a drink at some local saloon, what would you envision? Gun holsters, swinging doors, and horses waiting outside? How about a pub? Do you immediately get a craving for fish ‘n chips and a nice frosty pint? And really, is there a difference […]
by Kim Tronic, Resident Cocktail Mistress… As much as I love my Chuck Taylors and baggy jeans, I burn with envy for fashions circa the 1920s. Beads. Sequins. Flowers. And OMG petticoats. And ever hear of “programmatic architecture?” It basically means “buildings that look like stuff.” In those days, when automobiles became the new way […]
by Freddy Tran Nager, Founder of Atomic Tango + Former MCA Records Operative… If Hollywood ever sets a James Bond movie in L.A., The Blue Agave should perform the all music. Indeed, their cover of “Besame Mucho” would make a killer 007 opening credit sequence. The Blue Agave’s eponymous debut album takes you on a […]
by Kim Tronic, Resident Cocktail Mistress… I’m no fan of hotel bars in Los Angeles — too much pretension and plastic surgery. But when a friend brought me to The Culver Hotel, my apprehension melted away. Filled with locals and tourists, the lobby bar welcomes its customers with a flowing serenade of jazz tunes by […]
by Freddy Tran Nager, Founder of Atomic Tango + Craft Beer Lover Before He Was A Drinker… How should you feel when one of your favorite local brands gets snapped up by a giant multinational corporation? Shouldn’t you just feel giddy that a small-business owner hit the jackpot? Well, try to remember when your favorite […]
by Kim Tronic, Resident Cocktail Mistress… Like any good basic babe in Los Angeles, I’m a big fan of brunch: Mimosas. Bloody Marys. 20-pound omelettes. And saucy gossip with BFF’s. My infatuation with brunch initially led me to Alcove Café in Los Feliz, where I discovered that their lunch/dinner items deserve just as many culinary fistbumps. […]
by Kim Tronic, Resident Cocktail Mistress… Remember those middle school summers when your friends shipped off to camp? And when school started again in September, all they did was brag about how much fun they had? (Despite suffering from 23,000 bug bites and swimming in bacteria-infested lakes, of course.) Instead of joining those friends, I […]
Los Angeles - Atomic Tango - Creative Strategy For The New Marketspace