INFO

Founded by Professor Freddy Tran Nager, Atomic Tango is an L.A.-based marketing-and-media firm that fuses creativity and strategy to stir the imagination and leave the competition shaken.

INQUIRIES
Atomic Tango
11301 W. Olympic Boulevard #445
Los Angeles, California 90064-1653

All site contents ©2022 Atomic Tango LLC
Made in Los Angeles

CONTACT INFORMATION
River Street, Blue Building
5690-970 New York City
+1 234 567 890
9-13 & 14-19
hello@verve.com
LATEST TWEETS

Could not authenticate you.
logo

hype

All the posts published

Sorry, Wrong Numbers: Yet Another Flawed Study On Mobile Marketing

May 20, 2013
-
Marketing
-
3 Comments
-
Posted by Freddy Tran Nager
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Likes To Question The Answers I used to read and recommend eMarketer, simply because they have numbers and pie charts and other examples of statisticulation. That made their articles seem more rational and realistic than 98.76%* of the blogposts written by social media […]
Read More →
Keep It Simple, Stupid

Simply Wrong: What Do You Mean By “Social Media” And “Engagement”?

July 7, 2012
-
Marketing
-
2 Comments
-
Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + Hype Assailant; image by Jantusia via Wikimedia Commons… I LOVE to dispel hype surrounding social media and marketing clichés like “engagement.” But sometimes, even my fellow hype-assailants go astray and perpetrate some nonsense of their own…
Read More →
orange-bag

Ooh, Sparkly: Champagne Diamonds and Social Media Hype

December 15, 2011
-
Marketing
-
No comments
-
Posted by Freddy Tran Nager
by Freddy J. Nager, Founder of Atomic Tango + Practicing Skeptic; photo of uncut industrial diamond ready for hyping by Shieldforyoureyes Dave Fischer… I once met this millionaire who made his fortune selling diamond jewelry through supermarket tabloids. What kind of jewelry sells through the cheesiest rags on the planet — newspapers you wouldn’t dare […]
Read More →
PhD

And That Means What? Fun With Figures…

July 24, 2011
-
Marketing
-
No comments
-
Posted by Freddy Tran Nager
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Likes to Question the Answers So I’m reading an article in Inc., my favorite zine for advice on entrepreneurial matters, when I found this statement about one company’s social media campaign: “So far, about 7 percent of Step2’s customers have registered on the company’s […]
Read More →

You Say You Want A Revolution? How Social Media Can Help (Or Not)

February 27, 2011
-
Marketing
-
4 Comments
-
Posted by Freddy Tran Nager
by Freddy J. Nager, Founder of Atomic Tango LLC + Social Media Realist Are you oppressed by a bloodthirsty dictator? Do you want freedom and democracy without having to fight for them? Well, now you can harness the same power that’s made Ashton Kutcher and Justin Bieber leaders of their respective generations! It’s as easy […]
Read More →

Let’s hear it for uncommon sense: that inner itch that inspires us to stray from the herd, ditch the training wheels, and leap into the fast lane. After all, it’s the risk takers who get featured and interviewed. No one ever remembers who won “honorable mention.” And in today’s saturated marketspaces, the greatest risk is taking no risk at all.

So whether you’re seeking enlightenment or just entertainment, pull up an Eames, pour yourself a cold one, and enjoythe latest uncommon sense — and our 2 cents — from Atomic Tango Founder & Professor Freddy Tran Nager and friends. Our 300+ posts are sometimes serious, satirical, skeptical, even silly, but never stale.

Subscribe To Our Free Newsletter
Don't miss a beat — subscribe to the Atomic Tango Marketing Forensics newsletter. From case studies to critical analysis, each issue goes behind the hype to reveal what’s new, what’s noteworthy, and what’s nonsense in marketing and media — plus,mandatory martini recipes. No fees. No commitments. No regrets. All good stuff. Note: you must be over 18 to subscribe.
Follow Atomic Tango On Twitter

Invalid or expired token.
hype - Atomic Tango - Creative Strategy For The New Marketspace