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Founded by Professor Freddy Tran Nager, Atomic Tango is an L.A.-based marketing-and-media firm that fuses creativity and strategy to stir the imagination and leave the competition shaken.

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ethics

All the posts published
LIDA

A Challenge To All Influencers: What Are You Fighting For?

May 24, 2019
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Missions
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6 Comments
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Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Instructor; photo from the LIDA agency ad campaign for the Jeff Koons rabbit sculpture… The following is the text of a speech I gave May 23 at an Influencers Industry Social Mixer sponsored by Erka Media. Once upon a time there lived two kings […]
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orange-bag

Ooh, Sparkly: Champagne Diamonds and Social Media Hype

December 15, 2011
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Marketing
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No comments
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Posted by Freddy Tran Nager
by Freddy J. Nager, Founder of Atomic Tango + Practicing Skeptic; photo of uncut industrial diamond ready for hyping by Shieldforyoureyes Dave Fischer… I once met this millionaire who made his fortune selling diamond jewelry through supermarket tabloids. What kind of jewelry sells through the cheesiest rags on the planet — newspapers you wouldn’t dare […]
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The Hump Restaurant closing

Whale Fail: How Callous Marketing Busted The Hump

May 23, 2010
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Marketing
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4 Comments
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Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + No Fan of Captain Ahab… How does one of the hottest restaurants in town go completely out of business in just weeks? That’s what happened to The Hump, a trendy sushi joint in Santa Monica, California, that shut down after getting busted for selling (get this) […]
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Chiseling: The Dark Art of Repositioning Your Competition

December 3, 2009
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Marketing
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2 Comments
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Posted by Freddy Tran Nager
by Freddy J. Nager, Founder of Atomic Tango LLC + Occasional Chiseler Warning: The following blog post contains full frontal liberal snarking and might not be appropriate for all audiences. If you’re a Republican with a thin skin, please escape now to somewhere you might feel more at home. The way I see it, ridiculing […]
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crabcake

The Crabcake Conspiracy: Is “Menu Engineering” Diabolical or Just Smart Marketing?

September 14, 2009
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Marketing
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3 Comments
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Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + Crabcake Junkie; photo by Stu Spivack via Wikimedia Commons… In my ongoing quest to find anything of value on Twitter, I started following Umair Haque, a strategy advisor who writes for Harvard Business Publishing. Haque recently blasted someone else’s article: “i strongly rec everyone read https://bit.ly/GdroN […]
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pyramid scheme

It Will Eat Your Brain and Your Bank Account: Multilevel Mindlessness

June 11, 2009
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Marketing, Missions
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12 Comments
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Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + Kool-Aid Abstainer; featured photo by Les Anderson on Unsplash… Multilevel marketing (MLM) is the business equivalent of cigarette smoking: technically legal, extremely lucrative for its corporate overlords, and lethally addictive for millions of people worldwide, even though it’s ultimately bad for them. The big difference between […]
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Let’s hear it for uncommon sense: that inner itch that inspires us to stray from the herd, ditch the training wheels, and leap into the fast lane. After all, it’s the risk takers who get featured and interviewed. No one ever remembers who won “honorable mention.” And in today’s saturated marketspaces, the greatest risk is taking no risk at all.

So whether you’re seeking enlightenment or just entertainment, pull up an Eames, pour yourself a cold one, and enjoythe latest uncommon sense — and our 2 cents — from Atomic Tango Founder & Professor Freddy Tran Nager and friends. Our 300+ posts are sometimes serious, satirical, skeptical, even silly, but never stale.

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ethics - Atomic Tango - Creative Strategy For The New Marketspace