entrepreneurship
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Loves a Challenge… Never shy from competition. You will face it, if not now, then as soon as you create a viable market. So if you see a field of competitors, don’t give up, even if they have a head start. Challenge them by […]
by Freddy Tran Nager, Founder of Atomic Tango + Entrepreneurial Advisor; photo by Valentin Antonini on Unsplash… Too many entrepreneurs treat their startups like Hollywood relationships: the affair begins with a lot of passion, it’s great for gossip and headlines, and it might even lead to deals, but as soon as things get a little […]
Q: Dear Freddy: I’m setting up my own business in India where I’ll be teaching meditation and techniques on “mind management.” I’ve gotten a certification from the appropriate agencies and I also teach well, per the feedback I’ve received across different countries. How should I prepare my marketing plan and conduct local research? — A.S. […]
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Sure Likes To Talk… I had the chance to sit (actually, Skype) with Joshua Smith, a dynamic and popular podcaster, realtor, personal coach, and fitness expert (see his site, GSD Mode). As you can see, I’m not a video person — I prefer to […]
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Has Worked With Clients Of All Types In Agencies Of All Sizes… Finding the right client is like dating: You have to escape your comfort zone and make small talk with lots of strangers. Most prospective clients simply aren’t a match or a catch: […]
by Freddy Tran Nager, Founder of Atomic Tango + Branding Enthusiast; Supreme Brick image via top-brands-shopping on eBay… In the marketing version of chicken-and-egg, we marketers love to debate which should come first:
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who’s Given Up Drinking Milk (And Kool-Aid)… “How to Build a Multi-Million Dollar Ecommerce Business With $0 Marketing Budget” No, that’s not the subject line of an email in your spam box. That’s the actual headline of a “case study” on Black Milk Clothing, as […]
by Freddy Tran Nager, Founder of Atomic Tango + Occasional Publicity Seeker; photo by AbsolutVision on Unsplash… Handling your own public relations is like serving as your own lawyer in court. Possible? Yes. Advisable? Not so much. I write this in response to the NY Times article “Which P.R. Firm Do You Use?” by entrepreneur Jennifer Walzer. Walzer […]
by Freddy Tran Nager, Founder of Atomic Tango + Donut Addict; photo by Tony Webster from San Francisco via Wikimedia Commons… I once found myself confronting a tower of gourmet donuts — and a whole lot of do-nothing. It was in the high-tech conference room of a multinational PR agency. The agency rep was telling […]
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