entertainment
by Freddy Tran Nager, Founder of Atomic Tango + Usually A College Sports Fan; photo by Neon Tommy via Creative Commons… The other night I thought I went to a college basketball game at USC, but I had apparently wandered into a circus…
by Freddy Tran Nager, Founder of Atomic Tango + Recovering Hate Watcher… I recently fell in love with a new expression. And, thankfully, it’s not “sharing economy.” “Hate watching” has been around a few years (I’m slow on the uptake). In case you’re not familiar with the term, that infinite fount of wisdom knowledge hearsay, […]
by Freddy J. Nager, Founder of Atomic Tango + Still Hurtin’ Firefly Flan… When “Battlestar Galactica” concluded, some fans lamented that the series had to end, but others were thrilled that it departed on a good note. Compare that to the fans of “Lost,” who screamed “WTF?!” after its later episodes.
by Freddy Tran Nager, Founder of Atomic Tango + Fellow Aspiring Mogul; illustration by Barzak… “In this very real world, good doesn’t drive out evil. Evil doesn’t drive out good. But the energetic displaces the passive.” — Bill Bernbach, advertising legend I recently spoke about media careers to college students at the National Broadcasting Society […]
by Freddy Tran Nager, Founder of Atomic Tango + No Relation To Right Said Fred… Inbound and permission marketers must be the sexiest people on earth. (Mis)led by their guru, Seth Godin, they abhor ads and other marketing promos that “interrupt” consumers. Rather, they simply build websites and social media profiles, then passively wait for […]
by Emir Phillips, MBA/JD/Etc., Author of Lucitan: A Christian Punk Novel + Diehard Saints Fan… Editor’s Intro: Why is there a diatribe about New Orleans Saints football, crime, and punishment on this site? First, it’s a knee-deep, Mississippi-mud-thick, Tabasco-and-vitriol-infused jambalaya about football, and we love some spicy good writing about the world’s greatest sport. Then, for us marketers, […]
by Freddy Tran Nager, Founder of Atomic Tango + Lifelong Fan of the Warlord of Mars… Forget the 10-foot-tall 6-limbed marauding Martians – the biggest challenge facing John Carter is his name. Or more exactly, the fact that Disney used his name as the title to his movie. Creating the second-worst sci-fi movie title of […]
Fox TV has a long history of upsetting the status quo. At its launch, it gave the finger to the mainstream networks and introduced edgier shows such as “The Simpsons,” “In Living Color” and “Married With Children.” Sure, this meant smaller overall audiences than its rivals, but it scored with the ever desirable 18-49 demo, […]
entertainment - Atomic Tango - Creative Strategy For The New Marketspace