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economic depression

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Pricing During A Recession

Marketing During a Recession, Part 1: Price It Right

March 19, 2008
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Marketing
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Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + Survivor of Multiple Recessions; photo by Ed Yourdon via Wikimedia Commons… When the economy starts singing the hardcore blues — kind of like now — many businesses feel tempted to lower their prices. But lowering prices creates three problems: It tells customers you’ve been overcharging them […]
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Let’s hear it for uncommon sense: that inner itch that inspires us to stray from the herd, ditch the training wheels, and leap into the fast lane. After all, it’s the risk takers who get featured and interviewed. No one ever remembers who won “honorable mention.” And in today’s saturated marketspaces, the greatest risk is taking no risk at all.

So whether you’re seeking enlightenment or just entertainment, pull up an Eames, pour yourself a cold one, and enjoythe latest uncommon sense — and our 2 cents — from Atomic Tango Founder & Professor Freddy Tran Nager and friends. Our 300+ posts are sometimes serious, satirical, skeptical, even silly, but never stale.

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economic depression - Atomic Tango - Creative Strategy For The New Marketspace