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Founded by Professor Freddy Tran Nager, Atomic Tango is an L.A.-based marketing-and-media firm that fuses creativity and strategy to stir the imagination and leave the competition shaken.

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All the posts published
Sales Call.001

Call Me Maybe… Not: Why Do Sales Reps Push Phone Calls?

August 15, 2017
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Marketing
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1 Comment
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Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder Of Atomic Tango + Guy With A Hang-Up About Phone Calls… As I typed my very first email in 1994, I thought, “Writer’s dream come true!” No more fumbling for the perfect words while speaking on the phone. No more trying to end a rambling call in a polite yet […]
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Anti-spam Cat

Bad-Marketing Case Study: How To FAIL By Email

March 28, 2016
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Marketing
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7 Comments
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Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango; photo courtesy of MarcyVeryMuch.com… Email is back! … Well, actually, it never left. It just got overshadowed by all the social media hype. But now that marketers have finally acknowledged that most social media marketing is a waste of time, everyone’s launching an e-newsletter. Or worse. While […]
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iPod

The Brand is the Result: In Defense of Image-Only Advertising

November 6, 2015
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Marketing
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1 Comment
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Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Loves Strong Brands… I couldn’t resist the bait. A direct marketing guy on LinkedIn posed the following question: “Why don’t most advertising agencies pay as much attention to results as they do to their creative and the awards that they can achieve?… Don’t get […]
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Discover Card junk mail offer

No Interest? No Interest! Discover Card Puts the Junk in Junk Mail

October 15, 2008
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Marketing
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2 Comments
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Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Usually Likes Direct Mail Offers… You gotta love asterisks* — those little stars that tell you some juicy bits of information are lying far from the statement you just read. The late great novelist David Foster Wallace turned the footnote into a powerful literary […]
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Let’s hear it for uncommon sense: that inner itch that inspires us to stray from the herd, ditch the training wheels, and leap into the fast lane. After all, it’s the risk takers who get featured and interviewed. No one ever remembers who won “honorable mention.” And in today’s saturated marketspaces, the greatest risk is taking no risk at all.

So whether you’re seeking enlightenment or just entertainment, pull up an Eames, pour yourself a cold one, and enjoythe latest uncommon sense — and our 2 cents — from Atomic Tango Founder & Professor Freddy Tran Nager and friends. Our 300+ posts are sometimes serious, satirical, skeptical, even silly, but never stale.

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