digital media
by Freddy Tran Nager, Founder of Atomic Tango + Website Content Director And Instructor; photo by youngthousands via Wikimedia Commons… My wife could hear me cursing from the other room. Did I hurt myself? Did the stock market crash? Did one of my favorite characters just get the axe on Game of Thrones? Worse: I […]
by Freddy Tran Nager, Founder of Atomic Tango; photo courtesy of MarcyVeryMuch.com… Email is back! … Well, actually, it never left. It just got overshadowed by all the social media hype. But now that marketers have finally acknowledged that most social media marketing is a waste of time, everyone’s launching an e-newsletter. Or worse. While […]
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor; photo by Manuel Cacciatore via Wikimedia Commons… So you’d like to learn more about business but can’t take a class right now. Or maybe the idea of school gives you nightmares about forgetting class until the final exam. (Been there, dreamed that.) No problem. […]
by Freddy J. Nager, Founder of Atomic Tango + Diehard Wired Reader… Back in the indie days of Wired magazine — when it was psychedelically colored, chopping-block thick, and as rebellious as James Dean on a Harley crying “MORE MORE MORE” — they wouldn’t have done this. Yes, they ran ads — early Wired was […]
by Freddy Tran Nager, Founder of Atomic Tango + Consumer Of Both Digital Media And Coffee In Vast Quantities At The Same Time… MBA programs today must be teaching young marketers to compare everything to a Starbucks latte. You’ll likely see this in marketing for digital media, which will boast that an app, download, or […]
by Freddy Tran Nager, Founder of Atomic Tango + Early Banner Ad Creator… The biggest reason why banner ads don’t work? People simply don’t see them. We marketers call it “banner blindness.”
by Freddy J. Nager, Founder of Atomic Tango LLC + E-Commerce Addict… I just had a shopping experience I can’t forget — and not because it was memorable in any way. I can’t forget it because the Internet won’t let me…
by Freddy Tran Nager, Founder of Atomic Tango + Former Banner Ad Clicker… When was the last time you clicked on a banner ad? If you’re like most people, the answer lies somewhere between “never” and “I don’t remember”…
digital media - Atomic Tango - Creative Strategy For The New Marketspace