design
by Freddy Tran Nager, Founder of Atomic Tango + Marketer + Consumer… I’ve never taken a microwave oven off roading. Or tough mudding. Or deep sea diving. I’ve never abused, misused, or spindled a microwave. Heck, I just reheat coffee and make popcorn. Yet every five years or so, a microwave decides to fail on […]
by Freddy Tran Nager, Founder of Atomic Tango + Packaging Aficionado… I must be part cat given my fixation with boxes. Shoe boxes, to be precise. While I like shoes, I don’t have a fetish for them. A few pairs will suffice. But the boxes?
by Freddy Tran Nager, Founder of Atomic Tango + Creative Strategist… OK, let me get this straight: A sports fashion brand run by savvy marketing pros and brilliant designers creates a text-driven promo piece… then ruins it with bad typography?
by Freddy Tran Nager, Founder of Atomic Tango + Cheese Addict… Raise your fork if you like your spaghetti to look like a blizzard hit it.
by Freddy Tran Nager, founder of Atomic Tango + Industrial Design Lover (usually)… I’m stricken with horror. Can barely move. May need years of therapy and bourbon shots. I just saw the single ugliest tech product ever made. One of Fujifilm’s competitors must have kidnapped their industrial designers and perpetrated this as a means to […]
by Freddy Tran Nager, Founder of Atomic Tango + Creative Who’s Sat On Both Sides Of The Table; photo by Samuel Yongbo Kwon on Unsplash… I occasionally help my clients find and interview other marketing agencies and professionals, since I speak the lingo and know what to look for. My B.S. detector can sense a […]
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Thinks That Words Matter… “The most important factor in selecting type is its readability. Type should be clear, easy on the eye, friendly, and inviting. Style is important — the choice of font is one of many elements that contributes to the image conveyed […]
by Freddy Tran Nager, Founder of Atomic Tango + Superhero Analyst… It must suck to be powerful. I’m determining what image I should use to present myself here at Atomic Tango. Since I picture myself as an action star (in a power-nerd way), I researched how Hollywood is depicting its almighty this summer. What I […]
by Freddy Tran Nager, Founder of Atomic Tango + Logo Design Undercharger; photo by Johntex via Wikimedia Commons… I had no idea I was leaving so much money on the table. I help clients develop new brand identities, including logos and look-and-feel guidelines. For this I charge a few thousand dollars, depending on a few […]
by Freddy Tran Nager, Founder of Atomic Tango + Crabcake Junkie; photo by Stu Spivack via Wikimedia Commons… In my ongoing quest to find anything of value on Twitter, I started following Umair Haque, a strategy advisor who writes for Harvard Business Publishing. Haque recently blasted someone else’s article: “i strongly rec everyone read https://bit.ly/GdroN […]
design - Atomic Tango - Creative Strategy For The New Marketspace