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Founded by Professor Freddy Tran Nager, Atomic Tango is an L.A.-based marketing-and-media firm that fuses creativity and strategy to stir the imagination and leave the competition shaken.

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customer service

All the posts published

Memo To LinkedIn: Let’s Talk “Customer Service”

September 2, 2015
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Marketing
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3 Comments
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Posted by Patricia Palleschi
by Pat Palleschi, Ph.D., President of the Executive Agency Dear Jeff Weiner, CEO of LinkedIn: I had no knowledge of you prior to this post, but I must admit that I have harbored a bit of a love affair with your company. I love the “thumbs up,” the endorsements, the comments, the posts — the […]
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customer centricity

Use Your Delusion: Customer Centricity as the Trend Du Jour

January 31, 2011
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Marketing
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1 Comment
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Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + A Guy Who Loves His Customers (well, most of ’em)… Q: What consumer and market research guided the iPad development? Steve Jobs: “None. It isn’t the consumers’ job to know what they want.” – from the New York Times Customer centricity argues that companies should restructure […]
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Listening To Customers

A Side Order of Spaghetti: Why Listening to Customers is Nothing New — or Even Necessary

December 23, 2009
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Marketing
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3 Comments
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Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + Italian Cuisine Junkie; photo from the movie “The Big Night” (see below)… The way social media-philes talk, you’d think that businesses had been ignoring customers for thousands of years. The socmeds ascend their virtual mounts and issue pronouncements like “2010 will be the year of listening […]
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listening to customers

Don’t Believe Everything You Hear: Why Listening to Your Customers can be Hazardous to Your Health

June 16, 2008
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Marketing
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8 Comments
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Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + Frequent Customer… Last week I hit the Digital Media Summit in the coolly atmospheric Hollywood Roosevelt Hotel. There I heard speakers so intently spinning facts and sidestepping questions, I thought I was watching a Bush administration press conference… My favorite line came from a Hollywood agent […]
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Let’s hear it for uncommon sense: that inner itch that inspires us to stray from the herd, ditch the training wheels, and leap into the fast lane. After all, it’s the risk takers who get featured and interviewed. No one ever remembers who won “honorable mention.” And in today’s saturated marketspaces, the greatest risk is taking no risk at all.

So whether you’re seeking enlightenment or just entertainment, pull up an Eames, pour yourself a cold one, and enjoythe latest uncommon sense — and our 2 cents — from Atomic Tango Founder & Professor Freddy Tran Nager and friends. Our 300+ posts are sometimes serious, satirical, skeptical, even silly, but never stale.

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customer service - Atomic Tango - Creative Strategy For The New Marketspace