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customer centricity

All the posts published
Best Buy

Social Tools at Best Buy: A Cautionary Tale

May 4, 2012
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Marketing
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4 Comments
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Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes Tools (The Non-Human Kind)… My father ran a plant nursery up in Oregon, and for years he enjoyed a steady business with few disruptions beyond the weather. Then one day Walmart lumbered into town, and like a scene from a Godzilla flick, they […]
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McDonald's Double Cheeseburger

What’s The Beef? McDonald’s Gets The Customer-Centricity Treatment

December 9, 2011
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Marketing
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7 Comments
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Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + IMC Instructor and Practitioner; photo by BrokenSphere via Wikimedia Commons… So I’m reading IMC The Next Generation by Professor Don E. Schultz, the father of integrated marketing communications. This seminal book offers some good approaches to marketing management, such as value-based customer segmentation and goals-based budgeting, […]
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customer centricity

Use Your Delusion: Customer Centricity as the Trend Du Jour

January 31, 2011
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Marketing
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1 Comment
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Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + A Guy Who Loves His Customers (well, most of ’em)… Q: What consumer and market research guided the iPad development? Steve Jobs: “None. It isn’t the consumers’ job to know what they want.” – from the New York Times Customer centricity argues that companies should restructure […]
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Listening To Customers

A Side Order of Spaghetti: Why Listening to Customers is Nothing New — or Even Necessary

December 23, 2009
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Marketing
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3 Comments
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Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + Italian Cuisine Junkie; photo from the movie “The Big Night” (see below)… The way social media-philes talk, you’d think that businesses had been ignoring customers for thousands of years. The socmeds ascend their virtual mounts and issue pronouncements like “2010 will be the year of listening […]
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Let’s hear it for uncommon sense: that inner itch that inspires us to stray from the herd, ditch the training wheels, and leap into the fast lane. After all, it’s the risk takers who get featured and interviewed. No one ever remembers who won “honorable mention.” And in today’s saturated marketspaces, the greatest risk is taking no risk at all.

So whether you’re seeking enlightenment or just entertainment, pull up an Eames, pour yourself a cold one, and enjoythe latest uncommon sense — and our 2 cents — from Atomic Tango Founder & Professor Freddy Tran Nager and friends. Our 300+ posts are sometimes serious, satirical, skeptical, even silly, but never stale.

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