critical thinking
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor… Do marketing plans come from factory assembly lines these days? The advice is so generic and commodified, someone on AliExpress must be selling it for 40-cents a piece as long as you buy 100 of them. Take this article about marketing the L.A. Rams […]
by Freddy Tran Nager, Founder of Atomic Tango + LinkedIn Purist… The neighborhood is slowly deteriorating. Not my physical one in L.A., which is gentrifying so fast even the pigeons have to take out loans to eat.
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Communication Professor… Add another voice to the growing chorus of marketers stating the inconvenient truth — a truth that social media cheerleaders still refuse to acknowledge: When it comes to marketing brands, organic social media is a colossal waste of time.
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Analyst… Add “effective” to the list of marketing terms that no longer mean anything, alongside “authentic,” “leader,” “revolutionary,” “disruptive,” and “engagement.” According to a misdirected study by research firm Ace Metrix, in 2014 Samsung had 7 of the 15 “most effective” ads in the tech […]
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Questions the Answers… A recent class discussion brought up one of my core tenets: the need to question everything in the market. We were discussing Charity: Water, a nonprofit that achieved near celebrity status because of its use of social media and videos: Great […]
by Freddy J. Nager, Founder of Atomic Tango LLC + Social Media Evaluator I’m waiting for my payment of $138,552.96. I’m not sure who’s supposed to pay me, but I know the exact amount. According to the article “What’s the Value of a Tweet?” by the consulting firm SumAll, the “revenue generated from a business […]
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Likes To Question The Answers I used to read and recommend eMarketer, simply because they have numbers and pie charts and other examples of statisticulation. That made their articles seem more rational and realistic than 98.76%* of the blogposts written by social media […]
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Questions The Numbers; photo via Wikimedia Commons… Imagine that you own a basketball team, and you send your talent scout out to find a new player. He comes back and presents two options: Player A: averages 9 points a game, including 1 three-point basket […]
by Freddy J. Nager, Founder of Atomic Tango + Practicing Skeptic; photo of uncut industrial diamond ready for hyping by Shieldforyoureyes Dave Fischer… I once met this millionaire who made his fortune selling diamond jewelry through supermarket tabloids. What kind of jewelry sells through the cheesiest rags on the planet — newspapers you wouldn’t dare […]
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Likes to Question the Answers So I’m reading an article in Inc., my favorite zine for advice on entrepreneurial matters, when I found this statement about one company’s social media campaign: “So far, about 7 percent of Step2’s customers have registered on the company’s […]
critical thinking - Atomic Tango - Creative Strategy For The New Marketspace