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Founded by Professor Freddy Tran Nager, Atomic Tango is an L.A.-based marketing-and-media firm that fuses creativity and strategy to stir the imagination and leave the competition shaken.

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competitive strategy

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competitive strategy
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Loves a Challenge… Never shy from competition. You will face it, if not now, then as soon as you create a viable market. So if you see a field of competitors, don’t give up, even if they have a head start. Challenge them by […]
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How To Win A Price War
by Freddy Tran Nager, Founder of Atomic Tango + Price Pacifist; photo by Artem Beliaikin on Unsplash… Imagine you’re selling lemonade from your friendly neighborhood stand when — BAM! — you’re torpedoed by a rival who cuts his price in half. That inglorious bastard! Here you two had settled upon a comfy price point — […]
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Coke vs Pepsi
by Freddy Tran Nager, Founder of Atomic Tango + Competitive Strategist… During the 2008 South Carolina Democratic debate, Barack Obama and Hillary Clinton spent the evening attacking each other instead of addressing the issues. I was completely irked by their misbehavior — then realized this was classic marketing strategy in action…
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Let’s hear it for uncommon sense: that inner itch that inspires us to stray from the herd, ditch the training wheels, and leap into the fast lane. After all, it’s the risk takers who get featured and interviewed. No one ever remembers who won “honorable mention.” And in today’s saturated marketspaces, the greatest risk is taking no risk at all.

So whether you’re seeking enlightenment or just entertainment, pull up an Eames, pour yourself a cold one, and enjoythe latest uncommon sense — and our 2 cents — from Atomic Tango Founder & Professor Freddy Tran Nager and friends. Our 300+ posts are sometimes serious, satirical, skeptical, even silly, but never stale.

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competitive strategy - Atomic Tango - Creative Strategy For The New Marketspace