cocktails
by Freddy Tran Nager, Founder of Atomic Tango + Amateur Mixologist… Let’s drink a toast to creative people in official positions. More specifically, let’s drink a toast to Cleve Colbert “Red” Ketcham, the late great U.S. Forest Service Regional Engineer who gave us, for perpetuity, the Cocktail Construction Chart. Immortalized in the U.S. National Archives […]
by Kim Tronic, Resident Cocktail Mistress… I usually avoid Downtown L.A. The one-way streets terrify me, and once I kept a friend waiting an hour when I got sucked into the Bermuda Triangle of 5th Street. Oh, and good luck with parking. But if you’re brave enough to maneuver the vortex of Downtown, be sure […]
by Kim Tronic, Resident Cocktail Mistress… The first time I meandered into Mama Shelter in Hollywood, I had no clue it was a hotel. Perhaps it was the foosball table. Or the corkboard stuffed with notes, jokes, and colorful Post-its. Or the vibrant Chinese lanterns and guitars strung along the front window. Or the lucha […]
by Kim Tronic, Resident Cocktail Mistress… If I invited you out for a drink at some local saloon, what would you envision? Gun holsters, swinging doors, and horses waiting outside? How about a pub? Do you immediately get a craving for fish ‘n chips and a nice frosty pint? And really, is there a difference […]
by Kim Tronic, Resident Cocktail Mistress… Much like any girl looking back at her yearbook photos from 1999, I’m horrified that my baggy ripped pants, faded T-shirt, and frayed hemp necklace constituted “fashion.” Because my sense of style has evolved about ten times since then, I’m grateful that my wardrobe has matured — those Abercrombie […]
by Kim Tronic, Resident Cocktail Mistress… As much as I love my Chuck Taylors and baggy jeans, I burn with envy for fashions circa the 1920s. Beads. Sequins. Flowers. And OMG petticoats. And ever hear of “programmatic architecture?” It basically means “buildings that look like stuff.” In those days, when automobiles became the new way […]
by Kim Tronic, Resident Cocktail Mistress… I’m no fan of hotel bars in Los Angeles — too much pretension and plastic surgery. But when a friend brought me to The Culver Hotel, my apprehension melted away. Filled with locals and tourists, the lobby bar welcomes its customers with a flowing serenade of jazz tunes by […]
by Kim Tronic, Resident Cocktail Mistress… Today we’re gonna bend the rules a bit. Instead of bringing you a martini recipe, I want to scribble outside the lines and share something (gasp!) different. And yes, it’s served on the rocks. I’ve always been a fan of copper: it makes for interesting jewelry, strong plumbing pipes, […]
by Kim Tronic, Resident Cocktail Mistress… Remember those middle school summers when your friends shipped off to camp? And when school started again in September, all they did was brag about how much fun they had? (Despite suffering from 23,000 bug bites and swimming in bacteria-infested lakes, of course.) Instead of joining those friends, I […]
by Kim Tronic, Resident Cocktail Mistress… Like any normal woman, I’m private about certain details. My weight. My real hair color. Amount of money spent on Botox. But one secret that everyone seems to know: I’m kind of a crazy cat lady. I have 3 kitties and about 2,000 photos of them on my phone. They sleep […]
cocktails - Atomic Tango - Creative Strategy For The New Marketspace