buzz marketing
by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Ad Guy… In another chat with musician, marketer, and fellow USC Annenberg adjunct professor Bobby Borg, I delve into the elements of word of mouth (WOM) marketing in the music industry…
by Freddy Tran Nager, Founder of Atomic Tango + Taco Junkie… I just waited an hour-and-a-half in line for a taco. Make that 97 minutes for four tacos and two burritos, to be exact. I had started out wanting only a bite from the legendary Kogi Korean BBQ taco truck, but by the time I […]
by Freddy Tran Nager, Founder of Atomic Tango + Sports Fan… Raise your hand if you’ve heard of Versus… Anyone? Anyone? Bueller? Few know about the small sports network, which I appreciate for bringing me Ivy League football. Where else could I catch the Harvard-Cornell game in L.A.? Since Versus wants more than us middle-aged […]
by Freddy Tran Nager + Guy Who Watches The Super Bowl For Both The Footbal AND The Ads… How can you exploit the Super Bowl without spending millions for a 30-second commercial?
by Freddy Tran Nager, Founder of Atomic Tango + Social Media Realist; bee photo by Rowan Heuvel on Unsplash… I recently had lunch with an entrepreneur to discuss her marketing problems. She had launched her company with PR, and the initial results included major media coverage and a torrent of traffic to her site, but […]
by Freddy J. Nager, Founder of Atomic Tango LLC American Apparel CEO Dov Charney acts like he’s missing his calling. The controversial and flamboyant entrepreneur could parlay his promotional genius and predilection for the prurient to become one hell of a porn producer. (The San Fernando Valley, the porn capital of the world, is just […]
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Forensics Expert… Dear Monica Rockle: I got an invite to your “Psychology Marketing Project” on Facebook. (Note: Facebook has since removed this “Project.” Too bad.) And as someone who professionally conducts and teaches marketing I have to hand it to you: pretty damn clever. First […]
by Freddy Tran Nager, Founder of Atomic Tango + Critical Analyst… Time for a little viral study. A friend sent me this image that supposedly tests how right-brained or left-brained you are (if she’s not moving, click on her to make her spin). One neurologist blogger, Dr. Steven Novella, has already disputed that it’s a […]
by Freddy Tran Nager, Founder of Atomic Tango + Webmaster Since 1994… A Flash-based website is like a supermodel date: awesome to look at, but after a while, you’ll just want someone who can carry on a conversation…*
buzz marketing - Atomic Tango - Creative Strategy For The New Marketspace