brands
by Freddy Tran Nager, Founder of Atomic Tango + Condiment Contrarian… Oy, what a disgusting mess.
by Freddy Tran Nager, Founder of Atomic Tango + Craft Beer Lover Before He Was A Drinker… How should you feel when one of your favorite local brands gets snapped up by a giant multinational corporation? Shouldn’t you just feel giddy that a small-business owner hit the jackpot? Well, try to remember when your favorite […]
by Freddy Tran Nager, Founder of Atomic Tango + Branding Enthusiast; Supreme Brick image via top-brands-shopping on eBay… In the marketing version of chicken-and-egg, we marketers love to debate which should come first:
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Communication Professor… Add another voice to the growing chorus of marketers stating the inconvenient truth — a truth that social media cheerleaders still refuse to acknowledge: When it comes to marketing brands, organic social media is a colossal waste of time.
by Freddy Tran Nager, Found of Atomic Tango + Aficionado of Daring Branding… Let’s say you start an athletic shoe company specializing in tennis, a sport mostly favored by upper-crust Europeans and the country-club set. You cement your brand image by naming your company after a tiny, extremely civilized European country famous for chocolate, watches, […]
by Freddy Tran Nager, Founder of Atomic Tango + Aspiring Snackologist… Of course, you already know Pringles aren’t really potato chips. One bite told you that. You just ate ’em because they make delicious midnight munchies. And they come in that cool tube. But the blogosphere buzzed when parent company Proctor & Gamble publicly proclaimed […]
brands - Atomic Tango - Creative Strategy For The New Marketspace