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Founded by Professor Freddy Tran Nager, Atomic Tango is an L.A.-based marketing-and-media firm that fuses creativity and strategy to stir the imagination and leave the competition shaken.

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All the posts published
Eye tracking studies

Now You See ‘Em… Well, No You Don’t: Why Banner Ads are Still Big Business Despite the Blindness

April 23, 2013
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Marketing
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4 Comments
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Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + Early Banner Ad Creator… The biggest reason why banner ads don’t work? People simply don’t see them. We marketers call it “banner blindness.”
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Don't mind me, I'm just retargeting.

Always Something There To Remind Me: Retargeting Ads Won’t Take A Hint

December 8, 2012
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Marketing
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12 Comments
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Posted by Freddy Tran Nager
by Freddy J. Nager, Founder of Atomic Tango LLC + E-Commerce Addict… I just had a shopping experience I can’t forget — and not because it was memorable in any way. I can’t forget it because the Internet won’t let me…
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computer screen

And The Standards Go Out (The Browser) Window: Banner Ad-Nauseam

June 4, 2011
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Marketing
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1 Comment
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Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + Former Banner Ad Clicker… When was the last time you clicked on a banner ad? If you’re like most people, the answer lies somewhere between “never” and “I don’t remember”…
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Stop With The Dancing Cartoons Already: 7 Tips For Better Banners

January 4, 2008
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Marketing
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1 Comment
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Posted by Freddy Tran Nager
by Freddy Tran Nager, Founder of Atomic Tango + Former Banner Ad Creator… Frankenstein created a monster. And advertisers created the banner ad. Fortunately, advertisers can still fix their hideous beast before it gets totally toasted by us villagers…
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Let’s hear it for uncommon sense: that inner itch that inspires us to stray from the herd, ditch the training wheels, and leap into the fast lane. After all, it’s the risk takers who get featured and interviewed. No one ever remembers who won “honorable mention.” And in today’s saturated marketspaces, the greatest risk is taking no risk at all.

So whether you’re seeking enlightenment or just entertainment, pull up an Eames, pour yourself a cold one, and enjoythe latest uncommon sense — and our 2 cents — from Atomic Tango Founder & Professor Freddy Tran Nager and friends. Our 300+ posts are sometimes serious, satirical, skeptical, even silly, but never stale.

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