Apple
by Freddy Tran Nager, Founder of Atomic Tango LLC + Apple hOStage… I didn’t need a new computer. My 2010 MacBook Pro is somehow still running — now 2 years longer than any previous computer I’ve owned over the past 30 years. (Knock on wood — just by typing this I might curse my Mac.) […]
by Freddy Tran Nager, Founder of Atomic Tango + Not Much of a Gambler; photo by Michał Parzuchowski on Unsplash… I don’t care to gamble, not counting my dismal dabbling in the stock market. So naturally, I look at any betting offer with skepticism and a deep lack of enthusiasm — even when it comes […]
by XDL, Filmmaker… In filmmaking, we have the deadly production triangle: cheap, fast and good. If you’re lucky, you get two — usually at the sacrifice of the third. You can have cheap and fast, but it won’t be good. You can have good and fast, but it won’t be cheap. You can have cheap […]
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Loves Strong Brands… I couldn’t resist the bait. A direct marketing guy on LinkedIn posed the following question: “Why don’t most advertising agencies pay as much attention to results as they do to their creative and the awards that they can achieve?… Don’t get […]
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Analyst… Add “effective” to the list of marketing terms that no longer mean anything, alongside “authentic,” “leader,” “revolutionary,” “disruptive,” and “engagement.” According to a misdirected study by research firm Ace Metrix, in 2014 Samsung had 7 of the 15 “most effective” ads in the tech […]
by Freddy J. Nager, Founder of Atomic Tango LLC + Moderate Fanboy It’s predictable: Apple releases a new product, and the devout start camping out at the Temple O’ Jobs to be one of the first to lay their hands upon it. And just as predictably, people will ridicule these fanatics, usually with aspersions about […]
by Freddy Tran Nager, Founder of Atomic Tango + Devastated Jobs Fan; photo is a screengrab of the Apple website homepage… “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of other’s […]
by Freddy Tran Nager, Founder of Atomic Tango + “Bank Run” Consigliere… (Full Disclosure: The following post is about one of my clients at Atomic Tango.) Imagine waking up and finding yourself strapped to a chair. Standing over you is a strange man swinging a large golf club. He keeps asking you menacing questions, but […]
by Freddy J. Nager, Founder of Atomic Tango + Long-Time Amazon Customer Who Thinks Amazon Should Know Him Better By Now… Amazon’s ability to recommend products based on my purchases usually impresses me. It’s a smart way to get current customers to buy more. But tonight I purchased a product at Amazon and got a […]
by Freddy Tran Nager, Founder of Atomic Tango + Multimedia Marketer I hear it all the time: “Advertising is a waste of money.” “If you have a great product, you don’t need to advertise.” “Word of mouth is more effective than traditional media.” “It’s impossible to cut through the clutter.” “Most consumers tune out or […]
Apple - Atomic Tango - Creative Strategy For The New Marketspace