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by Freddy Tran Nager, Founder of Atomic Tango + Influencer Strategies Instructor at USC; photo by Elijah O’Donnell on Unsplash… What’s the difference between a “celebrity” and an “influencer”? That’s one of the many questions I was asked by columnist Samuel Scott for the British marketing mag The Drum.
by Freddy J. Nager, Founder of Atomic Tango + Professional Non-Athlete | Photo by by Albert Yau via Wikimedia Commons I was the world’s worst little league baseball player. I’ve always had the hand-eye coordination of a sponge, so I couldn’t hit and I couldn’t catch. I didn’t even like baseball — watching people stand […]
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Resists Stereotypes; above image and bio from MarketingWeek… I’ve long railed against the lazy stereotype “millennials” (see my post about the L.A. Rams’ misguided marketing). In fact, I recently barred my students from using the word “millennials” — along with “Gen X/Y/Z” and “Baby […]
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