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Cheers To The U.S. Forest Service: The Cocktail Construction Chart

October 17, 2017
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Posted by Freddy Tran Nager

by Freddy Tran Nager, Founder of Atomic Tango + Amateur Mixologist…

Let’s drink a toast to creative people in official positions.

More specifically, let’s drink a toast to Cleve Colbert “Red” Ketcham, the late great U.S. Forest Service Regional Engineer who gave us, for perpetuity, the Cocktail Construction Chart. Immortalized in the U.S. National Archives Catalog as item #7035823 (download your copy of the Cocktail Construction Chart here), the chart was created shortly after Nixon resigned in 1974 — a very good reason to celebrate.

Given the names of the people who approved it (I Mixum, Jim Beam, I P Freely), Ketcham produced the Cocktail Chart as a joke, but his creation remains one of the finest federal works of that time — and perhaps of all time (definitely better than anything we’ve seen lately).

So here’s to you, Red. May our country forever honor the official dictum inscribed on your chart: “Whatever you mix, take care — the drink you mix may be your own!”

Cheers!

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Let’s hear it for uncommon sense: that inner itch that inspires us to stray from the herd, ditch the training wheels, and leap into the fast lane. After all, it’s the risk takers who get featured and interviewed. No one ever remembers who won “honorable mention.” And in today’s saturated marketspaces, the greatest risk is taking no risk at all.

So whether you’re seeking enlightenment or just entertainment, pull up an Eames, pour yourself a cold one, and enjoythe latest uncommon sense — and our 2 cents — from Atomic Tango Founder & Professor Freddy Tran Nager and friends. Our 300+ posts are sometimes serious, satirical, skeptical, even silly, but never stale.

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