by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Professor…
With the influencer business fraught with fraud — all while flaunting “authenticity” — what better way to reveal truth than pointed satire? Writer-Director Zach Braff nails it with this short film, “In The Time It Takes To Get There,” about a 19th century influencer:
https//youtu.be/QWIblC4rEL0
The film sprung from a college contest sponsored by Adobe Creative Cloud and agency Pereira O’Dell, won by Boston University student Sam West, whose poster inspired Braff.
Winning poster by BU student Sam West
I don’t quite see how this film promotes Adobe Creative Cloud, but anything that spoofs today’s social-media influencer circus deserves a mighty “like.”
Update 6/9/19: Two months later, this video has a whoppin’ 52,000 views (not enough people to fill a standard football stadium). Was it worth doing? Should Braff have done some influencer marketing?
That is a funny short. Well done, and a little bit of a spoof coup.
Adobe Creative Cloud, is a subscription service. If famous directors use their products, others will follow. I’m curious, do you know if the person who won the contest got anything other than the elusive exposure?
Maybe a year’s free subscription to creative cloud?
The student who won also landed an internship with the ad agency that was involved.