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“Did You Hear…?” How Musicians Can Leverage Word Of Mouth

January 16, 2021
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Marketing
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2 Comments
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Posted by Freddy Tran Nager

by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Ad Guy…

In another chat with musician, marketer, and fellow USC Annenberg adjunct professor Bobby Borg, I delve into the elements of word of mouth (WOM) marketing in the music industry…

Now, my students and clients know that I compare WOM to winning the lottery: yes, people do win it, but you shouldn’t bet your business on it. Same with WOM. Yes, gossip can promote sales, but you can’t rely on it.

That said, several factors support word-of-mouth marketing campaigns, which Bobby and I discuss here:

  1. Influencers
  2. Controversy
  3. Mystery & Intrigue

Want details? Hit “play” below…

(Note: the interview was conducted before the pandemic.)

Want more? Check out my other interviews with Bobby:

  • Rock Talk: Chatting Music And Marketing With Bobby Borg
  • So You Hate Networking? Join The Club… And The Conversation
  • Why And Where? Talking Marketing Plans With Bobby Borg
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Let’s hear it for uncommon sense: that inner itch that inspires us to stray from the herd, ditch the training wheels, and leap into the fast lane. After all, it’s the risk takers who get featured and interviewed. No one ever remembers who won “honorable mention.” And in today’s saturated marketspaces, the greatest risk is taking no risk at all.

So whether you’re seeking enlightenment or just entertainment, pull up an Eames, pour yourself a cold one, and enjoythe latest uncommon sense — and our 2 cents — from Atomic Tango Founder & Professor Freddy Tran Nager and friends. Our 300+ posts are sometimes serious, satirical, skeptical, even silly, but never stale.

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2 Comments

on “Did You Hear…?” How Musicians Can Leverage Word Of Mouth.
  1. Bobby Borg
    January 28, 2021 @ 1:01 pm
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    Reply

    Conversing with you about marketing, business, and life was a lot of fun. Looking forward to speaking with you more topics in the future. All the best. BB

    • Freddy Tran Nager
      January 28, 2021 @ 2:31 pm
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      Reply

      Thanks, Bobby. I would love to chat more!

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